Let’s admit it, we all LOVE our phones and social media. We check it when we wake up, when we eat, and even before we go to bed. Yes, we are addicted.
So if you’re a brand or just love all things social media, here are 5 learnings I’ve learned by subscribing to Sprout Social Insights:
A little background of Sprout Social Insights
Not only Sprout Social is a social media management tool that help businesses grow their social media presence, but it also keeps users in the loop of bringing the latest social media tips, strategies and best practices, which is very beneficial! Everyone who are learning social media can learn some tips and tricks on how to use the different social media platforms.
The blog homepage is very clean and visually appealing, which is one of the reasons I chose to follow this blog. The page is very easy to navigate with a featured post being in the top, big headlines, and the ability to filter the blogs/articles we are looking for, from topics like engagement, publishing, analytics, product updates, to specific different platforms, case studies, infographics, webinars, as well as #SproutChat recaps!
They are very good at posting great insights, about 3 to 4 times a week. Because social media is always changing, following this blog is exactly what you need to do if you want to be a on top of things :)!
Other than posting them on their site, they also push the contents through their Social Media channels:
Twitter: ~83k followers
Linkedin: ~12.3K followers
Facebook: ~60.5K followers
Instagram: ~4.8K followers
G+: ~23.4K followers
Youtube: ~1.2K Subscribers
Most of the social platforms are used to complement the blog, except Instagram where they share the life of how they work and their work culture.
Overall, the posts are very engaging and relatable to the audience.
Blog review #1: 15 Common Social Media Questions & Answers
This particular blog post by Sprout Social is great for not only people who are in the community management/social media management role, but most importantly to people who are just getting started with social media marketing. This article covers the most frequent ask questions about social media and the different social platforms. As mentioned (many times already), because social media is always changing, it is a good way to learn and get the most updated news.
It is really interesting to read this blog because it covers from the very basic questions, like what social media should we choose, to a more content strategy stand point, to social media management, to tracking your social media posts.
Blog review #2: How to Identify Your Social Media Influencers
Social media influencers are important to most social media marketer. They help you grow the brand awareness, and get the most of your audiences through them. I can say… They are your BIG HELPER! Like in this article, it is mentioned that. “They can drive engagement and word-of-mouth communication to your brand at a higher rate than standard organic methods.”
In this article, they also discussed three key subjects to get your influencer marketing campaign up and running:
- Why You Need Social Media Influencers
- How to Identify Social Media Influencers
- Creating Campaigns Around Social Media Influencers
So overall? As a small brand who are starting up, or even a bigger brand who wants to boost specific campaign, social media influencers could be a good marketing strategy.
Blog review #3: Relationship Advice That Will Help Increase Brand Loyalty
Managing social media is like managing a love relationship. You have to keep the other person engage and give what they want to hear and see.
The article highlights 10 ways to do just that:
- Mind Your Manners
- A Little Acknowledgement Goes a Long Way
- Speak Up
- Be Authentic
- Don’t Be Afraid to Try Something New
- Remember Special Occasions
- Don’t Brag
- Be a Good Listener
- Send Little Gifts
- Have Fun
Here’s a quote from the article to keep in mind, “it’s important for your brand to remember that all relationships take work. The connections your brand has with its customers–whether they’re long-time loyalists, or brand new, is no exception. Remember that a little attention goes a long way.”
Social Media Engagement #1: I did engage with this post and got a “Thanks for the feedback” response quite fast, which was very impressive to me. A brand who engages with their users, even on a Sunday night = 👍 Killin’ it!
Social Media Engagement #2: I retweeted this post.
Social Media Engagement #3: To get some more insights on all things social media, I also created this Pinterest Board: Here
Conclusion – What I’ve really learned
Although, people would know Sprout Social as a management tool, the Sprout Social Insights is a great site to get the most up to date news on social media, as well as learning from it. It is one of social media blogs out there that give informative insights on social media news and trends.
I would recommend this blog for those who have a basic foundation in the principles of Social Media and are involved in managing Social Media accounts, personally and professionally.
I look forward to using this blog as my “cheat sheet”, personally and professionally, as well as while continuing the social media marketing certificate here at George Brown.
So now that I’ve learned a lot from all these, I can say… I’m a bit of a social media pro, thanks Sprout Social!