5 Social Media Learnings: Sprout Social Insights

Let’s admit it, we all LOVE our phones and social media. We check it when we wake up, when we eat, and even before we go to bed. Yes, we are addicted.

So if you’re a brand or just love all things social media, here are 5 learnings I’ve learned by subscribing to Sprout Social Insights:

man-coffee-cup-pen

A little background of Sprout Social Insights

Not only Sprout Social is a social media management tool that help businesses grow their social media presence, but it also keeps users in the loop of bringing the latest social media tips, strategies and best practices, which is very beneficial! Everyone who are learning social media can learn some tips and tricks on how to use the different social media platforms.

The blog homepage is very clean and visually appealing, which is one of the reasons I chose to follow this blog. The page is very easy to navigate with a featured post being in the top, big headlines, and the ability to filter the blogs/articles we are looking for, from topics like engagement, publishing, analytics, product updates, to specific different platforms, case studies, infographics, webinars, as well as #SproutChat recaps!

They are very good at posting great insights, about 3 to 4 times a week. Because social media is always changing, following this blog is exactly what you need to do if you want to be a on top of things :)!

Other than posting them on their site, they also push the contents through their Social Media channels:

Twitter: ~83k followers

Linkedin: ~12.3K followers

Facebook: ~60.5K followers

Instagram: ~4.8K followers

G+: ~23.4K followers

Youtube: ~1.2K Subscribers

Most of the social platforms are used to complement the blog, except Instagram where they share the life of how they work and their work culture.

Overall, the posts are very engaging and relatable to the audience.


Blog review #1: 15 Common Social Media Questions & Answers

This particular blog post by Sprout Social is great for not only people who are in the community management/social media management role, but most importantly to people who are just getting started with social media marketing. This article covers the most frequent ask questions about social media and the different social platforms. As mentioned (many times already), because social media is always changing, it is a good way to learn and get the most updated news.

It is really interesting to read this blog because it covers from the very basic questions, like what social media should we choose, to a more content strategy stand point, to social media management, to tracking your social media posts.

Blog review #2: How to Identify Your Social Media Influencers

Social media influencers are important to most social media marketer. They help you grow the brand awareness, and get the most of your audiences through them. I can say… They are your BIG HELPER! Like in this article, it is mentioned that. “They can drive engagement and word-of-mouth communication to your brand at a higher rate than standard organic methods.”

In this article, they also discussed three key subjects to get your influencer marketing campaign up and running:

  • Why You Need Social Media Influencers
  • How to Identify Social Media Influencers
  • Creating Campaigns Around Social Media Influencers

So overall? As a small brand who are starting up, or even a bigger brand who wants to boost specific campaign, social media influencers could be a good marketing strategy.

Blog review #3: Relationship Advice That Will Help Increase Brand Loyalty

Managing social media is like managing a love relationship. You have to keep the other person engage and give what they want to hear and see.

The article highlights 10 ways to do just that:

  1. Mind Your Manners
  2. A Little Acknowledgement Goes a Long Way
  3. Speak Up
  4. Be Authentic
  5. Don’t Be Afraid to Try Something New
  6. Remember Special Occasions
  7. Don’t Brag
  8. Be a Good Listener
  9. Send Little Gifts
  10. Have Fun

Here’s a quote from the article to keep in mind, “it’s important for your brand to remember that all relationships take work. The connections your brand has with its customers–whether they’re long-time loyalists, or brand new, is no exception. Remember that a little attention goes a long way.”


Social Media Engagement #1: I did engage with this post and got a “Thanks for the feedback” response quite fast, which was very impressive to me. A brand who engages with their users, even on a Sunday night = 👍  Killin’ it!

Screen Shot 2017-03-19 at 10.24.16 PM

Social Media Engagement #2: I retweeted this post.

img_1727.png

Social Media Engagement #3:  To get some more insights on all things social media, I also created this Pinterest Board: Here

Screen Shot 2017-03-19 at 10.36.04 PM


Conclusion – What I’ve really learned

Although, people would know Sprout Social as a management tool, the Sprout Social Insights is a great site to get the most up to date news on social media, as well as learning from it. It is one of social media blogs out there that give informative insights on social media news and trends.

I would recommend this blog for those who have a basic foundation in the principles of Social Media and are involved in managing Social Media accounts, personally and professionally.

I look forward to using this blog as my “cheat sheet”, personally and professionally, as well as while continuing the social media marketing certificate here at George Brown.

So now that I’ve learned a lot from all these, I can say… I’m a bit of a social media pro, thanks Sprout Social!

 

5 Ways to Spice up your Space

We all understand that designing your house can be a pain. Hiring an interior designer is expensive, and who really can afford that? If you’re like me, who doesn’t have a lot of free time to think about what to colour my walls or which furniture I should buy, I tell you now, PLANT DECOR will save your life!

Here are 5 affordable handmade plant decors that will spice up your space:

1. Handmade macrame plant hangers by Avondale Road

I’m obsessed with these macrame plant hangers, handmade by a friend of mine, Armileen Naypes. With all her arts and crafts talents, she created these beautiful hangers to spice up the rustic modern look for plants in your room.

15129437_10154059098613779_1376924148321321553_o

Photo credit: @avondaleroad

2. Chakra Crystals and Tillandsia Air Plant Terrarium Garden by AURAMORE

These Chakra Crustals and Tillandsiq air plants and crystals have a modern look, perfect for any occasions.

il_570xn-1031976322_s3wm

Photo credit: AURAMORE Etsy Shop

3. Ceramic Succulent Planters with Wooden based by plantitfromKit

Looking to spice up your plant decor like succulents? Check out this modern set of ceramic pots that come with the square bamboo tray. Checkout other designs here!

il_570xn-888454657_j2tv

Photo credit: plantitfromKit Etsy Shop

4. Copper + Cement Plant Holder by EttaAndOdie

I love this small wall hanging to display my air plants, eucalyptus, wild flowers, etc. It is a great way to add a little living decor to your home! Perfect addition to any modern industrial space!l or a wide open space!

il_570xn-914697731_dlhx

Photo credit: EttaAndOdie Etsy Shop

5. Himmeli Geometric Decor ♥ DIY by TiffyQuake

If you’re looking to make your own, here’s a great DIY tutorial!

Are you guys feeling inspired, yet?

I’m sure there are more amazing plant decor out there, but for now, here are 5 of my favourites.

Let me know which one is your favourite or if you have a favourite of your own!